Client: Experts Examiner on Board Paramedical Inc.

Year: 2025

EEOP was preparing for its grand opening with the goal of introducing the brand to a new local market and driving immediate awareness, foot traffic, and community engagement. As a new entrant, EEOP needed earned media coverage to legitimize its presence, tell its story clearly, and cut through a crowded media and business landscape.

With limited time to build momentum ahead of opening day, the challenge was to secure meaningful local media attention that would reach the right audiences and position EEOP as a noteworthy new business worth visiting.

A targeted media relations strategy was developed to generate pre-opening and opening-day coverage. This included identifying relevant local media outlets, crafting a clear and compelling press release announcing the grand opening, and pitching the story to editors and reporters covering business and community news.

Messaging focused on EEOP’s value to the local community, the significance of the grand opening, and why the business stood out in its category. Media outreach was timed strategically to maximize exposure leading up to and immediately following the opening, helping sustain visibility beyond a single news cycle.

The EEOP grand opening generated measurable earned media impact, helping establish early brand awareness and credibility within the local market.

Coverage reached a broad regional audience, reinforcing EEOP’s launch and supporting early-stage brand recognition through trusted media channels.